Brand Partners operates at the convergence point of Government, Corporate citizens, Civil Society and the Media. Our success, and that of our clients, is based on a two tier approach to all challenges:
Step 1: Strategic Planning
Strategic planning is the proactive and formal consideration of an organization’s future course, to determine :
- Where it is now?
- Where it wants to go?
- How it will get there?
The output is a Strategy that forms the basis of the Implementation Plan and how we are going to get to our desired destination.
Step 2: Strategic Management
Strategic management represents the method of controlled implementation of the strategic plan. It is not the plan; it is the process of implementing the plan based on continual measurement of progress against that plan.
The implementation process is segmented into four specialist areas:
- Marketing, Branding and Advertising
- Reputation Management and Public Relations
- Event Management and Activation
- Project Planning and Management